Icewear who has a distinct and undeniable flow has recently signed to Music powerhouse Motown Records Of His hometown Detroit, Michigan. The shoe is a Puma Classic with a purple Puma symbol with a small “V” on the back top heel. The shoe is described by Vezzo as the color that started his career and changed his life as well as being the color of royalty.
The collaboration was put together by Rick Williams agency director for Distinct Life also Chris Morris Of Dirt Label the creator behind Vezzo's bear Foot Locker community store reaches out to Rick and asked what would embody the Detroit scene and he then thought of Icewear and the rest is HIStory the shoe Drops Jan 30th @ Foot Locker Only.
Check Out The Promo Below